Pay per click
Pay per click (PPC) advertising is a response-driven, selective form of online advertising. Sponsored links feature on search engine result pages and in specific places on websites with relevant content.PPC ads can complement the use of banners as part of a campaign to build a brand online. However, banners are bought on a cost per thousand impressions basis (CPM), which means that you may pay for advertising without directly generating any traffic. An advertiser will only pay for their PPC ad when a user clicks on their link. This drives high quality traffic to the site. High quality traffic means visitors who are interested in your product or service - leading to a higher conversion rate and improved ROI.
If PPC is applied correctly in line with an overarching digital strategy, this route is ideal for building online sales. It also generates lots of statistics allowing us to adapt the campaign to maximise your ROI. Result!
There are a number of strategies that can be used on PPC campaigns. Each one is different for individual websites and targets. The diversity and range of campaign strategies allows us to implement the right one for you, optimising your goals and targets.
