Malmaison

The Brief

Enhance brand awareness and increase bookings on Malmaison.com. Ensure consistent brand experience for users through touchpoints of visual impact and clear call to action. Develop a robust solution that offers database a relevant, targeted communication and maximises booking revenue.

The Solution

Multiple campaigns to produce branded email communication to promote Hotel, seasonal offers and dining experience. Produce a consistently engaging suite of email communications that set out enhance the brand essence through tone, visual identity which simplify user response.

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