Social Network Analysis
The biggest successes online in recent years have been the social networking sites. The internet has put power into communities not institutions and our human need for social contact is driving the growth of these communities.Marketers have failed to understand how their customers use social technologies. We want to change all that. We categorise and analyse how users behave and interact with these sites to formulate our thinking for your brand.We have experience and knowledge about what works when. Based on substantial research, we develop strategies to produce social technologies that particular groups will engage with.
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