Email Communication
The Client
Malmaison
The Brief
Enhance brand awareness and increase bookings on Malmaison.com. Ensure consistent brand experience for users through touchpoints of visual impact and clear call to action. Develop a robust solution that offers database a relevant, targeted communication and maximises booking revenue.
The Solution
Multiple campaigns to produce branded email communication to promote Hotel, seasonal offers and dining experience. Produce a consistently engaging suite of email communications that set out enhance the brand essence through tone, visual identity which simplify user response.
